Key Website Terms
Keeping up with computer and internet terms can be a difficult task if you aren’t in the industry. Internet marketing companies make a point to keep up with the newest terms and trends just like a mechanic must keep up with new car parts and processes, or a contractor keeping track of the new licenses and permits necessary. Websites, the internet, internet advertising, and social media are now part of our everyday life. An expert internet marketing company can handle these ever-changing terms has become necessary for business owners so that you can run your business.
There are some terms that business owners (and those who use the internet) really should know to accurately navigate the digital universe.
What is a domain?
A domain is a unique address for a website.
What is an IP address?
An IP address is a unique address that identifies a device on the internet or a network. Here’s a quick way to find yours:
What is a URL?
A URL is a “web address” that browsers use to retrieve published information.
What is a search bar?
A search bar allows people to search for content (query) on the web. It is generally identified with a magnifying glass icon.
What is a search engine?
A search engine is a website that helps people get to the web page they are looking for. Popular examples of search engines are Google, Microsoft Bing, and Yahoo!.
What is an SSL (Secure Sockets Layer) certificate?
An SSL certificate is an electronic document used to prove the validity of a website. In a nutshell, SSL certs initiate a secure internet connection and prevent criminals from reading or downloading sensitive information, like passwords and credit card numbers, that may be transferred between two systems.
What is a web browser?
A web browser (commonly just called a browser) is what takes you somewhere on the internet. Although most computers and phones come with a browser installed, you have a choice. The most commonly used web browsers are Microsoft Edge, Google Chrome, Mozilla Firefox, Apple’s Safari, and Opera.
What are voice assistants?
A digital assistant that allows you to do speak a request using voice recognition and language processing algorithms to perform specific commands.
Alexa (Amazon)
Siri (Apple)
Gemini (Google)
Copilot/Cortana (Microsoft)
What is a digital advertising platform?
Digital advertising platforms allow you to advertise on the web. Some of the most popular are advertising networks like Google Ads, and most social media platforms offer digital advertising as well.
Google Ads: Google Search Network, Youtube, Gmail, and millions of across the Google Display Network
Microsoft Ads: Bing, Yahoo!, AOL, Outlook email, Microsoft Display Network, premier sites like MSN
Meta Ads: Facebook, Instagram, Messenger, WhatsApp, Threads
And other social media advertising services like Twitter Ads, TikTok Ads, LinkedIn Ads
What is social media?
Social media allows you to interact with others on the web. Some of the more popular social media platforms are Facebook, Instagram, X (Twitter), Tiktok, YouTube, Pinterest, LinkedIn, and Snapchat.
What are the mobile operating systems?
iOS (iPhone)
Android
What search engine comes automatically when you buy an apple product?
What search engine comes automatically when you buy a Microsoft product?
Bing
What is PPC?
Pay-per-click is the way you advertise to get traffic to your website. Advertisers pay a fee each time a potential customer clicks on the ad.
What is the Display Network?
Both Google and Bing have display network. Display networks have more than 3 million websites where ads can appear in addition to Google and Bing search.
What is Remarketing?
Remarketing shows ads to people who have visited your site, but not converted (or done what you wanted them to do, e.g., fill out a form, call, order, etc.)
What is Search Engine Optimization (SEO)?
Search engine optimization helps to improve a company’s quality score with Google, becoming an expert in the browser’s eyes. Good SEO allows you to be shown in a high position on search results without having to pay for PPC. Blogs, consistent data, good user experience, and other factors impact your organic traffic. You can often hire a company to help enhance your SEO.
What is Blog?
A series of articles that are included on a website, generally written informally.
What is Vlog?
The same as a blog, only video.
What is a Reel?
It is a short video that you can share on Facebook and Instagram.
What is a Podcast?
Digital audio files that people can download or stream.
What is Content?
Content is “words” on your website. It is also video, audio, photos with proper tags. The more content on a website, the more browsers like Google can discover and “rank” you.
What is a Keyword?
A word that someone would use to search the web that would trigger an appropriate website to appear.
What is a Key Phrase?
Multiple keywords describing a particular thing you are trying to find on the web.
