Google & Bing Maps
A necessary strategy to attract local clients.
The maps section on search engines like Google and Bing is an important feature for “brick and mortar” local businesses. When a resident or traveler in the area searches for something specific such as “Italian restaurants near me,” local results appear in the maps section – that is when set up and set up correctly.
And you may not know this, but we can advertise your business IN the Maps section. Sponsored or “advertised” businesses show up at the top of the local search results before the organic results, allowing you the opportunity to be seen first and quickly.
With complete, accurate, and creative profiles in Google and Bing, you can help users discover and find your local location, putting you ahead of the competition. The most recent statistic is that 58% of businesses do not even show in the maps section.
When we secure and create your profile in Google and Bing, we make sure your information is accurate and utilizes all of the available elements. This information includes company name, address, phone number, website, hours, service area, images, logo, and reviews.
We will help claim and optimize the following directories:
Google Business Profile
Bing Places
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Local Search Results Drive Business!
In our busy world, we want information, and we want it fast. We also tend to rely on the experience of others to help us decide if it is right for us, through reviews and ratings.
The local focus in the maps section allows people in the area to discover your business and make a quick decision based on reviews, reputation, and accurate information.
Benefits of Maps Section
Connect Locally
Connecting with your local audience creates another funnel to be “found,” literally and figuratively. In addition to providing necessary information, the maps section provides directions.
Get Found
Since 86% of customers use Google maps to find local businesses, it is imperative that you are shown. (webfx.com)
Build Confidence
Consumer confidence increases when there is a complete business profile that gives information needed to make a decision to choose you over your competition.
Leverage Reviews
The information on the maps section allows customers to check your ranking and reviews to help them make an informed decision about your business and why they should choose you. It is estimated that 98% of people read reviews on local businesses.
Each month, Google delivers billions of local searches, and more than 30% of all mobile searches are related to location. Make sure potential customers know how to find you.
Source: Google (link)
Reputation, Reputation, Reputation
Comments and reviews matter. It is said that it takes 40 positive reviews to undo the damage of one negative review. Through your local profiles, you can respond to negative reviews and explain. Consumers like businesses that respond to negative reviews, offering to fix the issue or misunderstanding, leading to confidence in your company.
Getting Started Is Easy!
Contact Simply Online Marketing now to discuss how visibility in the maps section can help your business reach more customers.
Common Questions About Maps Sections
Being properly set up in the maps section of search engines drives traffic to your business. Here are answers to some of the more common questions we get asked by perspective clients about the maps section. If you have additional questions about Google and Bing maps and what we offer, contact us today.
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You should review your profile regularly for accuracy. Any changes such as phone, website link, address, or name change should be edited immediately when the change occurs. Per Google, “The map is updated constantly – literally, every second of every day. Google constantly is collecting new information about the world, whether from satellite imagery and Street View card, or Google Maps users and local business s owners, and using that information to update the map.”
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It is imperative to explore your reviews often. Reading and responding to reviews timely is important for reputation, earning consumer trust and can help with website ranking. You can also gain vital information on your products and services as experienced by the consumer.
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No, accounts with no activity for two consecutive years will be deleted. There will always be reviews or changes in hours, images, etc., that necessitate editing.