Voice Search
Everyday Conversational Searches
Voice search is the second most popular channel for mobile searches. This is because it is very convenient to talk on your mobile device. Tablets and desktops are cumbersome, and since nearly everyone has a smart phone these days, voice search has gained in popularity. Hands free makes it available in the car or when typing is inconvenient. It’s also great for those with disabilities.
When we optimize a website for voice search, we focus on questions and answers rather than keywords. People using digital assistants are asking questions and expecting answers. We create content answering those questions, giving your site the best chance of providing the answer.
We will help claim and optimize the following directories that the voice digital assistants use for local searches:
Yelp (Amazon’s Alexa)
Google Business Profile (Google’s Assistant)
Apple Maps (Apple’s Siri)
Bing Places (Microsoft’s CoPilot)
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Technology moves fast. Really fast!
In our busy world, so much of what we do requires us to use our mobile devices hands free.
Hands free has become increasingly popular and necessary while driving, cooking, shopping, or any other task that requires a fast response without physically typing.
With hands free, our queries tend to be longer since speaking is easier than typing on the small keypad of a mobile device.
Why Optimize for Voice Search?
All generations are using voice search queries and the number of local voice searches in continuing to increase.
In today’s busy world, much of what we do now requires us to be hands free. People expect fast results with voice search. You want to show up when that happens.
By optimizing for voice search, you give your business another important opportunity to be found.
Voice search optimization helps with SEO (Search Engine Optimization) because you are listed in highly authoritative directories like Google and Microsoft Bing.
62% of Americans over 18 use voice assistants and 35% are smart speaker owners, so by optimizing for voice search, you increase your chances of reaching potential customers who use their voice assistants to find information.
Source: NPR and Edison Research 2022 (link)
Your Client Has Questions, You Have Answers
With voice search, the strategy now changes from identifying single keywords with the most traffic, to a question/answer scenario.
With paid ads for example, you can have a keyword, “ear piercing.” With voice search the strategy is to answer the question: “where is the best place to get my ears pierced,” or “how much does it cost to get your ears pierced?” Through a frequently asked questions page (FAQ) on your website, you can now show up when a question is asked.
Not only is it necessary for hands free, but it can help speed up the search process. The average human can type around 40 words per minute, but they can speak about 150 words per minute. That means doing a voice search is about 3.7 times faster than typing it out.
Getting Started Is Easy!
Contact Simply Online Marketing now to discuss how voice search optimization can help your business reach more customers.
Common Questions About Voice Search
Being properly set up for Voice Search can help you reach more customers and drive more traffic to your website and business, but knowing how to get started and how integrate it into your marketing plan leaves many business owners scratching their heads. Here are answers to some of the more common questions we get asked by perspective clients about voice search. If you have additional questions about voice search and what we offer, contact us today.
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Voice search is ever-growing. It will help your business reach a growing audience and improve visibility in the search results.
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You can do just one, however it is more beneficial to optimize them all for the greatest reach.
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No, voice search supports multiple languages.
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Voice search can be used by everyone. Those who need to multitask, driving, as well as those who are disabled or lack motor function in their hands.