How to add enhanced measurement options in Google Analytics
Here is a quick video showing how to add enhanced measurement options like outbound clicks, form interactions, and video engagement.
1. Sign in to Google Analytics.
2. Click the "gear" icon at the bottom of the left side menu to access the Admin section.
3. Under Data collection and modification, select "Data streams."
4. Select the website you want to add enhanced measurement options to.
5. In the Events section, under Enhanced measurement, click the "gear" icon to access the measurement configuration options
6. Activate all of the available measurement options, including:
Scrolls
Outbound clicks
Site search
Form interactions
Video engagement
File Downloads
7. Click the blue "Save" button in the top/right to save your selections.
8. Click the "X" icon in the top/left of the Web stream details panel to close it.
