How Does Google Tag Manager Benefit You?

What Is Google Tag Manager?

Google Tag Manager is an application that allows us to add different types of code to your website for the purpose of managing your digital advertising.

Since not every client has a webmaster or IT person, this one-time code added to your website allows us access to add the necessary scripts to best serve you.

We do not alter any content on your website; it is completely behind the scenes and has no impact on the viewability or functionality of your website. This “tag manager” code will be virtually unnoticeable by you.

Adding Google Tag Manager to your site.

When we send the code over to you, it will be in two parts. One piece of code will be labeled HEAD and need to be placed after the opening head tag on your site on every page.

The other piece of code will be labeled BODY and need to be placed after the opening body tag on your site on every page.

Why do we need access to your Google Analytics?

In Google Tag Manager certain “triggers” are created that happen when certain actions occur. An action can be:

• a click

• form submission

• something is downloaded

• many other things. 

“Triggers” are pieces of data that Google analytics records as a conversion. 

So, if a person performs one of those actions from the ad, it is tracked as a conversion in Google Ads and Google Analytics.

Setting up Google Analytics correctly allows us to monitor who comes to you from the ad, as well as organically, referrals, direct, etc. 

How to give us access to your Google Analytics account?

Go into the Admin section of Google Analytics and go into Users. Add analytics@get-simply.com as a user with the following permissions: Edit, Collaborate, and Read & Analyze.

Don’t have Google Analytics?

We will take care of everything and get it all set up. Once that is done, we can give you admin and ownership of the account so you have control over your data.